'Healthy' smoothies from bougie LA grocery store Erewhon have more calories than three medium Frappuccinos from Starbucks - and more than two McDonald's cheeseburgers, nutritionists have warned.

Erewhon - popular with A-listers like Hailey Bieber and Kendall Jenner - markets itself as a retailer that provides 'exceptional' and 'pure' organic products that 'protect the health of people and our planet'.

Particularly popular among TikTokers is the store's range of 'wellness-supporting' smoothies, which cost from $18 per 20oz cup and are created in collaboration with social media influencers and popstars, like Hailey Bieber and Olivia Rodrigo.

However, speaking to DailyMail.com, diet experts have warned that the 'healthy' marketing of these products is misleading - as drinking them regularly could lead to significant weight gain, tooth decay and potentially increase the risk of heart health problems.

Nutritionists have also criticized the firm, which charges $26 for bottles of 'hyper-oxygenated' water, for their 'secretive' advertising after it failed to respond to DailyMail.com's request for nutrition information.

Erewhon's Hailey Bieber Strawberry Glaze Skin Smoothie will cost you an eye-watering $18 and contains 700 calories

This website contacted the store several times over five days, but we were told information about the calorie content of their products was 'not available'.

Content creators have taken to TikTok to guess the nutritional information of their popular smoothies - estimating the total energy to be roughly 500 calories.

However, DailyMail.com has since seen correspondence from Erewhon - sent in September 2023 to a customer - that confirms one drink contains 700 calories. 

According to dietitians' estimates, the smoothies contain roughly 80 grams of sugar - 10 times that of a Krispy Kreme donut.

 In comparison, a medium coffee Frappuccino from Starbucks has 230 calories and 45 grams of sugar. A Big Mac and fries from McDonald's contains only 93 calories fewer than one Erewhon smoothie.

Speaking of Hailey Bieber's Strawberry Glaze Skin Smoothie - which is designed by the model and influencer and is priced at an eye-watering $18 - Alabama-based dietitian Carolyn Williams told DailyMail.com: 'It's not going to improve your skin any more than another smoothie with fresh fruits in it.'

She added that this, along with other smoothies from the store, are packed with expensive supplements that are effectively useless, as well as a ton of sugar.

'700 calories is a lot for a smoothie,' Ms Williams said. 'It's a lot for a meal - and this is just a drink that I'd assume you'd have as an addition.' 

@abbeyskitchen

Is @Bella Hadid s $19 Kinsicle Smoothie from Erewhon worth the hype? I taste test (and leave out the overpriced ingredients you really don’t need…) #kinsiclesmoothie #kinsicle #erewhon #bellahadid #smoothie #adaptogens

♬ original sound - Abbey Sharp

Elsewhere, dietitian Abbey Sharp, who is based in Toronto and has more than 600,000 subscribers to her YouTube channel, criticized another popular Eerwhon smoothie for containing 'virtually no protein' - which leads to hunger pangs, she said. 

The 'Kinsicle' smoothie, designed by supermodel Bella Hadid, includes 'functional ingredients' such as Lion's Mane powdered mushrooms and turmeric which Sharp says will serve no health benefit as the quantity used is too little.

The Strawberry Glaze Skin Smoothie contains: almond milk, organic bananas, organic strawberries, organic avocado, organic dates, organic maple syrup, Vital Proteins vanilla collagen, vanilla stevia, sea moss, organic coconut creme, and Driscoll's Organic Strawberry Glaze.

Healthiest way to make a smoothie revealed by scientists 

Although already packed full of spinach, kale and other leafy greens, mixing them with certain liquids can boost levels of lutein — an antioxidant that keeps our eyes healthy. 

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In Erewhon's Instagram post announcing the smoothie, they also mention hyaluronic acid as part of the concoction.

Ms Williams said: 'You are getting fruit, avocados and fat.

'Sea moss is a type of seaweed that is thought to offer some nutritional benefits, but large studies haven't proven this yet.

'The coconut cream is usually very dense in calories because it's thicker than even canned coconut milk.'

Driscoll's Organic strawberry glaze is typically used as a dessert topper to finish off items like ice cream and cheesecake. 

Ms Williams said: 'It's funny that they used Driscoll's Organic strawberry glaze.  This has a lot of added sugar in it.'

Collagen is a protein that is naturally occurring in the body, but it is often touted as a supplement to improve skin, nails and hair.

'There are some suggested benefits with collagen, not necessarily on physical appearance, but there's some research on how collagen may potentially give bones strength and protect against bone loss and joint pain,' says Ms Williams.

'But it's not going to make you look better on the outside.'

As for the hyaluronic acid, Ms Williams said: 'I have never seen research that shows it serves a nutritional benefit when added to food.

'Just because it plays that role in the body doesn't necessarily mean that consuming it through food or through a smoothie means it's going to do those things.'

'I was surprised that they used maple syrup in addition to dates - it's unnecessary. Between the dates and the bananas, it should be sweet enough on its own.'

Some wellness gurus claim that maple syrup and dates are 'healthier' than white sugars - but this has been debunked by numerous diet experts. 

In an article published last year, dietitian Zoë Atlas from California explained: '"Natural" sugars are still sugar and are just as likely to lead to blood glucose spikes or other damaging metabolic health effects as plain old table sugar.'

Olivia Rodrigo's collaboration with Erewhon is her good 4 ur GUTS Smoothie, which contains sea buckthorn and pomegranate kombucha

Another of Erewhon's 'healthy' smoothie offerings is the 'good 4 ur GUTS Smoothie', priced at $18, designed by singer Olivia Rodrigo to mark the release of her album, GUTS.

Promising 'gut-healing support,' this drink contains oat milk, pomegranate kombucha, sea buckthorn, ion gut support, honey, protein chocolate maca, strawberries, dates, blueberries, mango, acai, coconut cream and avocadoes.

The sea buckthorn and ion gut support 'aren't going to do much,' Ms Williams said.

'There's a lot of things in here that I don't think are necessarily bad, but I don't think they're going to do anything or they're worse than money.'

'It's not something that you should go out and get because it's going to make you healthier,' she added.

As for a potential effect on the gut, Ms Williams said it won't have any more impact than any other fruit smoothie - which contains fiber to speed up the digestive process.

She estimated Rodrigo's smoothie to be 'at least 400 calories.'

If someone were to drink it every day, 'it's not gonna be some superfood or anything that's going to revolutionize your health.'

Emma Chamberlain's 'protein-rich' Cold Brew Cookie Smoothie is also $18 and is estimated to be over 600 calories

Next up is social media personality Emma Chamberlain's 'protein-rich' Cold Brew Cookie Smoothie.

The decadent drink is packed with banana, toffee stevia, vanilla protein powder, almond milk, beauty drops, almond butter, coconut meat, ice, cold brew concentrate, frozen raspberries, caramel, dates, cacao powder, coconut cream, chocolate brownie thin cookies and cacao nibs.

Ms Williams said: 'It does have a little more protein than the other two, you're probably getting 15-25 grams of protein - so at least that will keep you full.

'The coconut meat and coconut cream - they are pretty calorie and fat-dense. That's going to add a good amount of calories.'

Factoring in the caramel, dates and cookie crumble, 'this is going to be at least 600 calories,' she said.

'I consider this more as a pretty big treat and not something to eat every day. Most of my meals aren't even 600 calories,' she said.

'It's got less fiber because it doesn't have as much fruit,' Ms Williams added.

Another of Erewhon's popular smoothies is its Coconut Cloud Smoothie, which is an aesthetic pale blue color.

It contains almond milk, pineapple, banana, avocado, almond butter, vanilla collagen, vanilla stevia, blue majik, and coconut cream.

Blue majik is a brand of spirulina, which is a type of algae. 'There is some research looking at potential health benefits of spirulina, but there are no large studies; there's nothing hugely conclusive,' Ms Williams said.

'This looks a little more well-rounded than some of the others. But again, it's going to be pretty calorie-dense. I would think close to 400 calories or more, again.'

'This isn't going to be the one thing that changes your health.'

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